Infinity Media Works is a digital marketing engagement agency that creates powerful brand stories and designs responsive user experiences.
We provide online media management services include branding, reputation management, social media management, SEO, SEM, web & application development.
We love helping. No sales pitches, just sound advice. Talk to one of our experts.
While social media marketing and Pay-Per-Click advertising are often the go-to for many businesses looking to generate more leads and create brand awareness, we believe every business should have an SEO strategy in place.
Search engine optimisation (SEO) is the practice of increasing the quantity and quality of your traffic to your website through organic search engine results. You achieve the increase in your traffic by consistently creating valuable, linked content and optimising for sharing and/or with keywords (phrases you wish to rank for).
SEO is a long game. If you come across an SEO provider that promises quick gains and a blog post and keyword only strategy – run a mile.
SEO has changed significantly over the years, it now takes a team of web and SEO professionals to get it right. The days of on-page copy, links and keywords are gone. Yes, these elements are crucial, but they are only parts of the puzzle. SEO now includes traffic generating activities like social media posting and sharing, email marketing, content curation and strategy, marketing automation and CRM. User interface (UI) design and user experience (UX) are also coming into play as the search engines are now looking closely at how the users they direct to your site are behaving once on your site. Eg. Are they clicking your call-to-actions (CTA’s)? Are they reading your content? Are they sharing your content? In terms of your content – the following all come into play – blog posts, landing pages, video, keyword analysis, on-page updates, and PR. A multidisciplinary team is now required to successfully implement an SEO strategy. SEO is no longer something that can be done by a single person.
When you perform search engine optimisation on your website and keep up consistent SEO maintenance, there a number of benefits:
A frequently cited argument against the use of paid media is that it does not retain its value. Click the ad - get the visit. Stop spending - no more visits. At MO we integrate our paid and organic traffic/reach to make sure the lessons learnt through paid are implemented in our organic strategies to yield lasting evergreen results.
Manager - Sales & Marketing
Business Development Manager