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User Experience Design & Analysis


User experience design is the gateway between users and your services and products. Make sure their experience is delightful and memorable.

User experience analysis is the process of measuring the interaction of the user and a user interface which can be a website, app, or software application. User experience design is the process that follows analysis.

The analysis of the user often leads us to change the design or interface of the website, app or software application we have analysed. The goals of these changes can vary, but often include increases in signups or leads; increases in session duration or pages per session. Decreases in bounce rates, and user support queries.

User experience does not only lead to design changes. Speed, SEO, and navigation changes are primary examples here. Speed can be enhanced by code clean up and rationalisation as well as server enhancements. Our UX Analysis almost always reveals easy speed fixes that are quickly implemented. Faster software means happier users, and faster websites mean higher Google search ranking and satisfied users.

Infinity Media Works uses a host of tools including, Heat mapping, A/B split testing, and analytical tools like Google Analytics, HubSpot, SEMRush, SEOMoz to measure User Experience.

Most importantly Infinity Media Works uses these tools to create highly actionable findings and delivers them in a prioritised format so they can easily be actioned over a specified time frame.

  • A/B split testing
  • Heat mapping
  • Focus groups
  • HubSpot
  • SEOMoz & SEMRush
  • Google Analytics
  • Conversion rate optimisation

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