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User Interface Design


Enhanced user engagement through logical and tested user interface design is the key to successful websites, apps and software.

User interface design is the design of user interfaces for machines and software, with the goal of enhancing user experience and usability. In relation to digital marketing and our agency services it relates predominately to website, app and software design.

There is some confusion around User interface design vs. User experience design. In it’s simplest form User interface design is what the user sees. E.g. Will a red button be clicked more frequently than a blue button. It is very objective. User experience design is however subjective and deals with how the user feels when she uses the interface. Is it easy to use? Does she easily complete the task she set out to do? Is this aligned with your goals as a website or software product owner?

Infinity Media Works uses a variety of analytical tools to determine the most effective User Interface Design for your website, software, emailers, apps and more. Heat mapping, A/B split testing, and focus groups are some of the tools we use in our testing protocol.

If you have an existing application or website due for some enhancements, we can assist with accurately redesigning or just applying some subtle tweaks to the User Interface to achieve your goals.

If you have a great idea and want to turn it into a reality, maybe you don’t know where to start - or if it’s even a viable idea - Infinity Media Works can advise and help you turn your idea into a practical reality.

  • Conversion rate optimisation
  • Website design
  • Web application design
  • Mobile application design
  • A/B split testing
  • Heat mapping
  • Focus groups

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